Industry data on podcast marketing

MediaRadar says podcast listening hit an all-time high in 2021 with a majority 57% of the U.S. population reporting they had listened to at least one podcast.

Host-read ads continue to be a dominant ad creative format, but MediaRadar’s data shows pre-recorded ads are making inroads.

MediaRadar says its tally shows the number of companies purchasing podcast ads increased 14% in 2021